EMILY SISSON NAMED EXECUTIVE VICE PRESIDENT, GROWTH, OCTAGON MARKETING, NORTH AMERICA

STAMFORD, Conn. – Oct. 8, 2025 – Octagon announced today the appointment of Emily Sisson to Executive Vice President, Growth, Marketing North America. In the role, Sisson will drive new business and development efforts across Octagon’s Brand Marketing, Consulting, Experiential, Creative and Digital divisions throughout the United States. Sisson will report to Lou Kovacs, President of Marketing, North America.

Sisson returns to Octagon after 18 months serving as Senior Vice President, Sponsorships, Athlete & Partner Marketing at OneTeam Partners, where she led partnership strategy across the Players Association ecosystem, with a focus on elevating women’s sports.

Sisson previously spent five years at Octagon as Senior Vice President of Business Development, where she played a key role in expanding the agency’s roster of Fortune 500 brand clients and sports and entertainment property partners. During her first tenure with the agency, Sisson secured new business client partnerships across a series of categories, including industry brand leaders such as Amazon, ADP, Salesforce, Snickers, and Spotify.

“Emily’s experience and proven track record in driving growth and building meaningful client relationships make her the ideal leader for this ever-important position,” said Lou Kovacs, President of Marketing, North America. “We are thrilled to welcome her back and look forward to the impact she will no doubt make in shaping our future and growing our client portfolio.”

With more than two decades of experience in the sports and entertainment industry, Sisson is a seasoned leader with deep expertise across U.S. team sports and golf, given her prior roles at OneTeam Partners, Lagardère Sports, the PGA Tour and TPC Sawgrass. While at Octagon, she also oversaw golf marketing initiatives such as Cisco’s partnerships with the United States Golf Association and “The Match.”

Sisson is a graduate of Nova Southeastern University, where she was a student-athlete. She is based in Octagon’s Stamford, CT office.

ABOUT OCTAGON:

Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.

 –OCTAGON–